Katrina Kaif has been revealed as the newest brand ambassador for Etihad Airways. She will feature in a series of upcoming campaign videos showcasing Etihad products and services.
Who is Katrina Kaif?
For those unfamiliar, Katrina Kaif is a British Bollywood star and one of the highest-paid actresses in India today.
The choice reflects Etihad’s intention to expand in the fast-growing Indian market. Etihad Airways currently serves eight Indian cities and has identified six more destinations it would like to add. In March 2023, the airline resumed flights between Abu Dhabi and Kolkata.
It appears to have been a very wise choice. Kaif’s first video as part of the new collaboration with Etihad has been viewed nearly 8 million times in just one week.
The first video features Etihad’s newest aircraft, the A350, and the award-winning Armani-Casa dining wear and bedding, which is now on board all long-haul flights.
Somethings change some stay the same
This is not the first collaboration between Katrina Kaif and Etihad. They first worked together back in early 2010. This delightful Bollywood-style performance from that campaign features Etihad’s premium lounge in Abu Dhabi Terminal 3.
What’s fascinating is that while the staff uniforms and technology have changed dramatically in the last 13 years, the premium lounge looks almost identical today.
A fresh look and feel is clearly overdue. It should come with the opening of the new Terminal A at Abu Dhabi Airport. Etihad has been working on the new lounges for several years. I am curious to see what they have done.
With the opening of Terminal A coming up in November, I suspect we will see a video from Katrina Kaif introducing the Etihad lounges and facilities in the new terminal.
HT to View from the Wing for bringing my attention to the 2010 video.